My Role
Project Lead
Graphic Designer
Visual Designer
Marketing Designer
Skills
Brand Design
Graphic Design
Market Campaigning
Timeline
6 weeks
Overview
11Six24 Pickleball
11SIX24 is a pickleball equipment brand, best known for selling carbon-fiber pickleball paddles that aim to deliver premium performance at a lower price point than many top-tier competitors. They value-focused performance and are known to have structured selection system they call a “3x3 paddle matrix”.
The Challenge
I had an amazing opportunity to design the new "Power Paddle" line of pickleball paddles for the renown brand, 11Six24.
11Six24 planned on releasing:
- Hurache-X power
- Pegasus power
- Vapor power
The founder gave me three key words: bold, clean, and modern
What is currently on the market?
11Six24 Alpha 1 Paddle
The initial Vapor design (prototype from the founder)
The Paddle
Final Design + Production Ready Product
Graphic Assets
Logos
11Six24
A change in font with the idea of becoming a modern, bold, and sleek company.
Pegasus
Inspired by the mythical flying creature, the wing sympolizes strength, speed, and impact.
Vapor
As liquid turns into vapor, it thins out in its mass. This inspired the three lines transforming form representing the change is state.
Hurache - X
As the Hurache-X was already on the market, I decided to keep the branding that 11Six24 had in order to emphasize consistency.
Campaigning
Advertisements through Instagram
Results?
Sold Out!
Within 10 minutes, the Vapor paddle was said to be sold out! That is a huge accomplishment and was so excited to hear that.
Additionally, the paddle was featured on podcasts, and used by Pickleball Pro Players which brings even more success and excitement to both the company and myself.
